КАК ИЗМЕРИТЬ ЭФФЕКТИВНОСТЬ ВАШИХ МАРКЕТИНГОВЫХ КАМПАНИЙ

Zinaida Magomedovna Zakrieva

Аннотация


В данной статье рассмотрены виды маркетинговых кампаний. Выделены два типа стратегий: исходящий маркетинг и входящий маркетинг. Исследованы типичные маркетинговые исследования. Проанализировано, как измерить эффективность маркетинговых кампаний. Сделаны соответствующие выводы

Ключевые слова


types of marketing campaigns, types of strategies, outbound marketing, incoming marketing, marketing research, how to measure the effectiveness of marketing campaigns

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Литература


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