КАК ИЗМЕРИТЬ ЭФФЕКТИВНОСТЬ ВАШИХ МАРКЕТИНГОВЫХ КАМПАНИЙ

  • Zinaida Magomedovna Zakrieva
Ключевые слова: types of marketing campaigns, types of strategies, outbound marketing, incoming marketing, marketing research, how to measure the effectiveness of marketing campaigns

Аннотация

В данной статье рассмотрены виды маркетинговых кампаний. Выделены два типа стратегий: исходящий маркетинг и входящий маркетинг. Исследованы типичные маркетинговые исследования. Проанализировано, как измерить эффективность маркетинговых кампаний. Сделаны соответствующие выводы

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Опубликован
2017-12-24
Раздел
Экономика